{"id":770,"date":"2021-06-09T22:34:00","date_gmt":"2021-06-09T15:34:00","guid":{"rendered":"https:\/\/ico.mountain.co.th\/?p=770"},"modified":"2026-05-13T13:40:19","modified_gmt":"2026-05-13T06:40:19","slug":"dimension-of-social-media-marketing-capabilities-and-their-contribution-to-business-performance-of-firms-in-thailand","status":"publish","type":"post","link":"https:\/\/ico.mountain.co.th\/zh\/dimension-of-social-media-marketing-capabilities-and-their-contribution-to-business-performance-of-firms-in-thailand\/","title":{"rendered":"Dimension of social media marketing capabilities and their contribution to business performance of firms in Thailand"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ms.Penpattra Tarsakoo, a recent Ph.D. graduate of ICO NIDA, successfully published part of her doctoral dissertation in the \u201cJournal of Asia Business Studies\u201d. This journal is a high-quality journal ranked in the \u201cSCImago Quartile 1 (Best quartile)\u201d in the area of Economics, Econometrics and Finance, with \u201cH-index=11\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp; &nbsp; &nbsp;Her paper is the first research that develops the scale to measure 5 dimensions of \u201cSocial media marketing capability\u201d. Her analysis also shows that the dimensions of social media marketing capabilities determine business performance of the companies in different aspects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp; &nbsp; &nbsp;Her research was under close supervision and guidance of her adviser, Assoc. Prof. Dr. Peerayuth Charoensukmongkol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reference:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tarsakoo, P., &amp; Charoensukmongkol, P. (2019). Dimensions of Social Media Marketing Capabilities and Their Contribution to Business Performance of Firms in Thailand, Journal of Asia Business Studies.<a href=\"https:\/\/doi.org\/10.1108\/JABS-07-2018-0204?fbclid=IwAR1CtO0mJaC48KgY8JZ5a7eWfXACNqV7AkWk-gxziuf3u5lS4ECSIk9EZ9Q\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.1108\/JABS-07-2018-0204<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ms.Penpattra Tarsakoo, a recent Ph.D. graduate of ICO NIDA, successfully published part of her doctoral dissertation in the \u201cJournal of Asia Business Studies\u201d. This journal is a high-quality journal ranked in the \u201cSCImago Quartile 1 (Best quartile)\u201d in the area of Economics, Econometrics and Finance, with \u201cH-index=11\u201d. &nbsp; &nbsp; &nbsp;Her paper is the first research [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"sdg":[45,35,36],"research_author":[63],"class_list":["post-770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","sdg-sdg-17","sdg-sdg-7","sdg-sdg-8","research_author-ms-penpattra-tarsakoo"],"_links":{"self":[{"href":"https:\/\/ico.mountain.co.th\/zh\/wp-json\/wp\/v2\/posts\/770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ico.mountain.co.th\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ico.mountain.co.th\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ico.mountain.co.th\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ico.mountain.co.th\/zh\/wp-json\/wp\/v2\/comments?post=770"}],"version-history":[{"count":1,"href":"https:\/\/ico.mountain.co.th\/zh\/wp-json\/wp\/v2\/posts\/770\/revisions"}],"predecessor-version":[{"id":771,"href":"https:\/\/ico.mountain.co.th\/zh\/wp-json\/wp\/v2\/posts\/770\/revisions\/771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ico.mountain.co.th\/zh\/wp-json\/wp\/v2\/media\/1819"}],"wp:attachment":[{"href":"https:\/\/ico.mountain.co.th\/zh\/wp-json\/wp\/v2\/media?parent=770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ico.mountain.co.th\/zh\/wp-json\/wp\/v2\/categories?post=770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ico.mountain.co.th\/zh\/wp-json\/wp\/v2\/tags?post=770"},{"taxonomy":"sdg","embeddable":true,"href":"https:\/\/ico.mountain.co.th\/zh\/wp-json\/wp\/v2\/sdg?post=770"},{"taxonomy":"research_author","embeddable":true,"href":"https:\/\/ico.mountain.co.th\/zh\/wp-json\/wp\/v2\/research_author?post=770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}