以全球思维引领未来
在日益互联的世界中，企业需要能够驾驭繁杂国际市场并制定成功全球战略的领导者。本专业方向将赋予学生领导跨国企业、管理多元团队并推动全球增长所需的专业能力。
专业课程旨在为学生提供理论知识与概念工具，以诊断并解决其所关注领域的问题。每位学生必须从下列专业课程中选择至少一个专业方向：无论选择论文方案还是独立研究方案，都必须从以下专业课程中修读至少 9 个学分（3 门科目）。
9 Minimum credits from major courses required for both thesis and independent study plans
36-Credit Degree Framework
| COURSE COMPONENT | THESIS PLAN | INDEPENDENT STUDY |
|---|---|---|
| 1. REMEDIAL COURSES | NO CREDIT | NO CREDIT |
| 2. CORE COURSES | 15 CREDITS | 15 CREDITS |
| 3.MAJOR COURSES | 9 CREDITS | 9 CREDITS |
| 4.ELECTIVE COURSES | — | 9 CREDITS |
| 5.INDEPENDENT STUDY | — | 3 CREDITS |
| 6.THESIS | 12 CREDITS | — |
| 7.COMPREHENSIVE EXAMINATION | EXAMINATION | EXAMINATION |
| TOTAL | 36 CREDITS | 36 CREDITS |
Marketing Innovation and Entrepreneurship
Choose at least 3 courses (9 credits) from the following major courses to specialize in international business, global strategy, and cross-cultural management.
Visualizing Data
MM7301
Business Innovation and Creativity
MM7302
Customer Experience Management
MM7303
International Business and Marketing Strategies
MM7101
Business Strategy and Strategic Management
MM7102
Cross-Cultural Negotiation and Communication
MM7103
Human Resources and Organizational Development
MM7402
Foundation Courses
Students must enroll in a minimum of 15 credits (5 courses) selected from the following core courses:
MM6000
Management Theory and Practices
MM6001
Human Capital and Organizational Management
MM6002
Managerial Information Technology
MM6003
Managerial Economics
MM6004
Research Methodology in Management
Foreign Service Officer / Diplomat
Advertising Sales Director
Public Relations Specialist
Corporate Communication Manager
Sales and Marketing Representative
Market Research Director
Market Analyst
Media Director
Job Opportunities
Eligibility & Application
Applicants holding a Bachelor's Degree in any field from a government or private institution in Thailand or abroad, or other educational qualifications approved by ICO NIDA are eligible to apply.
- NO WORK EXPERIENCE REQUIRED
- ANY ACADEMIC BACKGROUND ACCEPTED
- THAI AND INTERNATIONAL GRADUATES WELCOME
Let's Talk About Your Future
Get in touch with our program advisors
We are here to help you navigate your academic journey.
Contact us for
detailed curriculum information, admission guidance, and career advice.
Program Coordinator
Ailada Pongsinthai
- ailada.pon@nida.ac.th
- +66 2 727 3526
- Ailada Pongsinthai
- Ailada Pongsinthai